Content is the currency of the social web.
Mark Schaefer, Executive Director of Schaefer Marketing Solutions
Yes. As a recent Nielsen survey indicates: 23% of all social media messages contain links to content.
Though the online transactions market is gaining ground in India, this is far less than China. And, according to Rajan Anandan (managing director, Google India) awareness is key to increase the online transactions market in India »
The Indian e-commerce market is pegged at $6 billion and is expected to reach $30 billion by 2015. While the e-commerce market in China has already crossed $100-billion with 180 million people transacting online. “India currently has 137 million internet users, of which only 25 million are involved in online transactions. The country has a huge potential in the segment, as apart from major cities, there is demand from smaller towns and Tier-II and III cities. Increase in awareness along with brand and trust building among enterprises will drive the growth in the segment,” he said.
When Arijit Guha blasted Aetna on Twitter, it sparked a health care debate that got the insurer to cover all of his medical bills. […] The real social media coup came when Guha turned to Twitter. Using the handle @Poop_Strong on July 26, he fumed, “@Aetna has now denied $118k in claims (in just 5 mos) since kicking me to the curb. Gotta preserve that $2 billion annual profit somehow.” […] Surprisingly, @AetnaHealth replied: “@Poop_Strong We care about our members. We want you to be empowered to be healthy and make informed decisions.”
The phenomenon of people complaining publicly on Twitter and Facebook before even reaching out to customer service is becoming so wide that companies (from all most all trades and nature of business) have Twitter accounts specifically to deal with customer feedback, separate from their general public-facing accounts.
Fact is, complaining about some products and services using Twitter handles and hashtags is easier. And, frankly, anyone who’s ever dealt with customer service for a large company probably thinks they’ll get a response faster that way than if they went through regular channels. So, why wait on hold?
If you do business on the web or mobile, your data is out there in the public whether you like it or not. Don’t try to hide the bad news, because it isn’t hidden.
The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.
Good grammar makes good business sense — and not just when it comes to hiring writers. Writing isn’t in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers. On the face of it, my zero tolerance approach to grammar errors might seem a little unfair. After all, grammar has nothing to do with job performance, or creativity, or intelligence, right? Wrong. If it takes someone more than 20 years to notice how to properly use “it’s,” then that’s not a learning curve I’m comfortable with. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.
What’s a Socially Optimized Business? It’s a business alive with energy and big ideas. “It’s collaborative, authentic, customer-centric, trusted, open and real-time.” (Click on image to download the PDF.) via xplane.com
While social media has significantly shaped how we communicate and connect in our personal lives, there’s a related trend that the most sophisticated enterprises have already begun to embrace: social business. Engaging in social media through Facebook, YouTube and the like represent just one element businesses can explore, but business is more than media – so how can businesses apply the principles of “social” to other dimensions of their organizations to improve outcomes? In today’s business environment, organizations must become more agile, creative and innovative in order to compete. Forward-looking organizations amplify the benefit of human interactions in just about any business process by making them social (as opposed to trying to engineer the human interactions out of the business process, which is the unfortunate legacy of many enterprise systems.)
Mailchimp CEO Ben Chestnut on running a creative company. Actually it is more about running a company (any company) creatively.
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